personal brand | Fascinate Blog

Stand out or don’t bother

Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If you’re unwilling to stand out…

The Hallmark Effect: Creating a Brand Experience People Love Year After Year

It’s almost that time of year again…when small-town snowfalls, holiday lights, and unexpected romances fill our screens. Whether you love them or love to laugh at them, Hallmark movies are back in…

Anthem in action: Sally coaches a consultant

A quick story from the archives... Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt of a coaching session with…

8 Creative ways to apply personal branding

You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key to…

5 ways your personal brand can go horribly wrong

A personal brand can boost your reputation. It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work against you. In fact…

Score your level of influence

Your level of influence as a professional will be measured by your ability to get others to listen and take action. Your level of influence can be measured. And, it can be improved. If you’re…

Personalites on your team (and how to lead them)

Are you motivated by enthusiasm and praise? Or are you motivated by the threat of negative consequences? In other words… carrot, or stick? (Me, I’m a carrot person.) People respond in very individual…

Fascinate® is changing the way students navigate their job search

This is a special post by a Fascinate Certified Advisor. Ron was personally trained by me to guide clients on how to incorporate the Fascinate® System to improve communication, build relationships and…

An introvert’s guide to feeling more fascinating

A quick introduction from Sally: A while back, a young woman walked into our office for a job interview. She wasn’t outgoing and bubbly. In fact, she almost didn’t make eye contact with me. She was…

Beware vanilla. Embrace pistachio.

Vanilla ice cream is a crowd-pleaser. Most people like it, and almost everyone will eat it. It’s easy, comfortable, and safe. The Gap khakis of ice cream. Vanilla is the comfort zone. Far fewer…