Fascinate | Fascinate Blog - How To Fascinate

Stand out or don’t bother

Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If you’re unwilling to stand out…

You’ve probably seen that bright green album cover everywhere by now. Maybe you’ve heard your kids blasting the tracks, or you’ve had the song “360” on repeat the entire summer because, let’s be real…

7 Tactics for Crafting Fascinating Messages Based on Your Fascination Advantage

Crafting messages that captivate and engage doesn’t have to be complicated. When you understand your primary Fascination Advantage, you can tailor your communication to reflect your natural abilities…

What high-performing teams do differently

Why do some teams get extraordinary results, while others struggle just to finish mundane tasks? Why do certain teams glide to victory, while others can’t even cross the finish line? What’s the…

12 Instant inspirations for a more fascinating YOU

For your reading pleasure… my hand-picked collection of a dozen instant inspirations. Ready… set… go! 12. The greatest value you can add is to become more of yourself. On some level, we all have a…

Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t have the budget to build fancy…

How to start a cult for fun and profit

Okay, you don’t actually want to start a cult. But how could your brand skyrocket engagement with your community? Committed fans help fuel your mission⎯ whether that mission is to sell, or teach, or…

How to know if your job is energizing (or just draining you)

Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “uuuugh” feeling when you remember one of them. Here’s the kicker: not only…

Beware vanilla. Embrace pistachio.

Vanilla ice cream is a crowd-pleaser. Most people like it, and almost everyone will eat it. It’s easy, comfortable, and safe. The Gap khakis of ice cream. Vanilla is the comfort zone. Far fewer…

3 Insights about YOU (and your team)

Conflict can rip a team apart, skyrocketing resentment against management or even pitting co-workers against each other. But office conflicts will calm down, or even dissolve entirely, once people…