personal brand
Showing 31–40 of 63 posts
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In a world of MSG, be umami: How to be authentically fascinating
How can you be your authentic self and stand out in such a competitive world? You may think you need to be louder, brasher, or more outrageous than the next person to capture attention. But what if…
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The perfect words to describe you: Your Anthem
JTNDZGl2JTIwY2xhc3MlM0QlMjJ5b3V0dWJlLXJlc3BvbnNpdmUtY29udGFpbmVyJTIyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjIzMDAlMjIlMjBoZWlnaHQlM0QlMjIxNTAlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGaFBNTEFNMjNmNE0lM0ZyZWwlM0QwJTI2YW1wJTNCc2hvd2luZm8lM0QwJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3clM0QlMjJhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUzQyUyRmRpdiUzRQ==Have you ever struggled to find the words to describe yourself? Nice. Friendly. Funny. Quiet. It’s not easy to find the words to explain who you are. But imagine knowing exactly which words describe who you are, at your best. Once you find the perfect words, they become more than just words. They’re like an anthem, giving you a rallying cry. Your Anthem is a simple phrase that does the talking for you. It’s a tagline for your personality. It’s like your own personal version of Nike’s “Just do it.” Once you and I create your Anthem together, we’ll make it really easy for people to recognize and reward you for who you already are. Imagine being able to come in to work and being recognized exactly for what you are already doing right. My Anthem is Fascinating Communication. I want to help you create your own Anthem and build your personal brand. The Fascination Advantage system will show you how the world sees you, at your best. DID YOU CREATE YOUR ANTHEM YET? TELL US ABOUT IT IN THE COMMENTS…
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Double Trouble for Passion: Drama, drama, drama!
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or out of whack…
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Your 6 crucial communication traits
What exactly makes people like you? Or respect you? Or pay more to work with you? It’s simple: You need to become so essential that you’re irreplaceable. Once you’re distinct and essential to clients…
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3 key words to describe YOU, at your most fascinating
How do other people describe you? More to the point – how do they RAVE about you? I spent the first half of my career writing ads for some of the world’s most loved brands. Defining any brand begins…
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5 ways to make a brilliant first impression
What kind of impression do you make? Do people remember you, and want to connect with you? Or will your business card become just a piece of clutter? Your influence as a professional will be measured…
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Find your personal brand’s specialty
When you unlock your Fascinate® Archetype, you discover your most valuable communication traits and how to use those in every interaction, so that people remember you, want to buy from, you and refer…
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21 juicy ideas for fascinating content
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content. (Many people do…
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The ROI of your personal brand
In a competitive environment the most fascinating option always wins. If you don't have the biggest budget you have a choice. Be fascinating, or outspend the competition. But what's the return on…
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Your personal brand is the ultimate differentiator
The more crowded an environment is, the less strengths matter. They become a commodity. What does matter is how you are different and the personal brand you develop around it. What are your natural…
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