personal brand
Showing 21–30 of 63 posts
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6 little stories about big TV show appearances
Do you love Super Bowl commercials as much as I do? I’ve had the delight of being on national TV six times for segments about Super Bowl commercials. Super Bowl commercials can be hilarious…
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7 ways to fascinate in your next meeting
Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you realize… …everyone is fascinated. They’re listening to you…
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9 cool ways to modernize Santa’s personal brand
Fun fact: Santa is the world’s 2nd most recognizable character, right after Mickey Mouse. (Go Santa!) Just for fun, what if we updated Santa’s personal brand for 2020, with a bit of irreverent zest?…
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Different is BETTER than better
We grew up with a myth. The myth says: Work hard to be “better.” Better than everyone else. Better than the other students in our classroom. In your career, be better than the competition… because…
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Your most extraordinary .1%
You probably already know your most attractive feature… Maybe it’s your warm smile, wavy hair, or that mischievous glint in your eye. You probably already know how to dress in order to emphasize your…
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7 fascinating topics for your holiday dinner
Happy almost-Thanksgiving! Want to make your Thanksgiving conversation a little more… fascinating? Here come the 7 Advantages to your rescue. Just for fun, we created this simple guide to spice up…
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Which celebrities share your communication style?
Whether real or fictional, we have certain expectations when it comes to a famous person's brand. Although we may not know them personally, we have a basic understanding of who they are based solely…
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How to get noticed in a sea of 467 million
You know those notifications you get from LinkedIn? The ones that tell you, “Hey! Someone’s looking at you!" No matter how often it happens, I still get a little rush of excitement...and anxiety. You…
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How to apply your Fascination Advantage
In a distracted and competitive world, you must captivate your audience's attention. Every time you write an email, leave a voicemail, or speak up in a meeting or dinner party, you compete with a…
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Why We Obsess Over Celebrities (And What That Means for Your Brand)
Neuroscience explains why we're fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we admire? What is it that…
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