Fascinate Blog - How To Fascinate

Ashtrays, Chocolate Chip Cookies, and Your Brand’s Unique Advantage

Take a moment… Picture this… You walk towards your kitchen and instantly feel your lips turn up into a slight smile, you take a deep breath in, and your mouth starts to salivate. Homemade chocolate…

Just Fascinate It: How Nike Innovates Their Way To The Top

Maybe you laced up those iconic Air Force 1s in the 90s (…and still rock them today). Maybe you remember cheering on your favorite team while decked out in their gear. Or maybe you think of the…

Pop Culture

Shrinking your way to fascination

A comedy about psychiatrists? Is that a thing? I’m a bit of a TV junkie. Give me a binge-worthy show and you may not see me all weekend : ) Is this habit a redeemable quality? Is there some way that I…

“Brat” Fall

You’ve probably seen that bright green album cover everywhere by now. Maybe you’ve heard your kids blasting the tracks, or you’ve had the song “360” on repeat the entire summer because, let’s be real…

7 Tactics for Crafting Fascinating Messages Based on Your Fascination Advantage

Crafting messages that captivate and engage doesn’t have to be complicated. When you understand your primary Fascination Advantage, you can tailor your communication to reflect your natural abilities…

Harness the Power of Mystique in Your Marketing: Lessons from Taylor Swift’s Album Launch

Let's explore how Taylor Swift leveraged Mystique in the marketing of her latest album launch in order to become the most streamed artist in a day in Spotify history.