Fascinate Blog - How To Fascinate

5 Surprising Marketing Moves from Tesla that Are Actually Brilliant

Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here's how to apply them to your own brand. Not many brands are as fascinating…

Why We Obsess Over Celebrities (And What That Means for Your Brand)

Neuroscience explains why we're fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we admire? What is it that…

In a world of MSG, be umami: How to be authentically fascinating

How can you be your authentic self and stand out in such a competitive world? You may think you need to be louder, brasher, or more outrageous than the next person to capture attention. But what if…

The perfect words to describe you: Your Anthem

JTNDZGl2JTIwY2xhc3MlM0QlMjJ5b3V0dWJlLXJlc3BvbnNpdmUtY29udGFpbmVyJTIyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjIzMDAlMjIlMjBoZWlnaHQlM0QlMjIxNTAlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGaFBNTEFNMjNmNE0lM0ZyZWwlM0QwJTI2YW1wJTNCc2hvd2luZm8lM0QwJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3clM0QlMjJhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUzQyUyRmRpdiUzRQ==Have you ever struggled to find the words to describe yourself? Nice. Friendly. Funny. Quiet. It’s not easy to find the words to explain who you are. But imagine knowing exactly which words describe who you are, at your best. Once you find the perfect words, they become more than just words. They’re like an anthem, giving you a rallying cry. Your Anthem is a simple phrase that does the talking for you. It’s a tagline for your personality. It’s like your own personal version of Nike’s “Just do it.” Once you and I create your Anthem together, we’ll make it really easy for people to recognize and reward you for who you already are. Imagine being able to come in to work and being recognized exactly for what you are already doing right. My Anthem is Fascinating Communication. I want to help you create your own Anthem and build your personal brand. The Fascination Advantage system will show you how the world sees you, at your best. DID YOU CREATE YOUR ANTHEM YET? TELL US ABOUT IT IN THE COMMENTS…