Sally Hogshead | Fascinate Blog

Use your Advantages to build your dream career

With so many people considering a job change, we're experiencing a massive talent upheaval. But as technology, media and roles shift across the employment landscape, the importance of being able to…

The battleground of commoditization

Today it’s not enough to be the world’s best if no one realizes you’re there. In a crowded market, your talents and skills won’t even be noticed unless you find a way to truly fascinate your…

Overcoming the threat of competition

It’s not enough to be the best if no one realizes you’re there. In the battle against competition, our talents and skills are hopelessly lost unless we find a way to fascinate our listener. Meet your…

Your #1 threat to standing out: distraction

It’s not enough to be the world’s best if no one realizes you’re there. In the battle to make a memorable impression, our talents and skills are hopelessly lost unless we find a way to fascinate our…

8 Creative ways to apply personal branding

You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key to…

How to give an instant smile

A couple of years ago, when my son was 11, he stood for an hour on a San Francisco street, as hundreds of people rushed past after work. He held up a sign to each person who passed, no matter how they…

5 Stages of creativity– and how to create ideas that fascinate

I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship. Creativity is a glorious, and frustrating, and absurdly difficult but infinitely rewarding…

8 Tips for a tough sell

Few things are so intimidating as the deadly silence of a tough client: their arms crossed, chins down, mouths set in a grim line, like a firing squad ready to kill your pitch. Yet it doesn’t matter…

7 Ideas for a killer Halloween

Sally Hogshead gives you 7 ideas for a "killer" Halloween in this week's blog post.

The Little Recession Playbook, Part II

We're all learning how to engage with each other in venues and settings we've never imagined. I, for one, think it's pretty great. Still, it takes some adjustment, awareness, and a willingness to take…