Blog | Fascinate Blog - How To Fascinate

5 Tips for selling a radically creative idea to conservative clients

In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it's easy to get buy-in for boring ideas, because they're…

Voice your Opinion of Authority

Powerful people have a strong point of view. They lead with clear direction. Are you powerful? If you want to be perceived as a powerful leader, you must establish a reputation as a confident and…

Use your Advantages to build your dream career

With so many people considering a job change, we're experiencing a massive talent upheaval. But as technology, media and roles shift across the employment landscape, the importance of being able to…

Meet Fascinate Certified Advisor (Director of Coaching!) Finka Jerkovic

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ (FCA) team. Our FCAs are expertly trained to coach individuals and groups on how to…

Your Primary Advantage is the most effortless YOU

Your Primary Advantage describes your main style of communication. It feels easy and natural for you to express yourself in this way. When you put your Primary Advantage in play, your words come more…

Different is diversity: My interview with advocate Brandon Wolf

When you were growing up, did you ever get the message that in order to succeed, you needed to try harder? Or get "better" at something? Or even “fix” yourself? Here’s the reality: It’s good to be…

The battleground of commoditization

Today it’s not enough to be the world’s best if no one realizes you’re there. In a crowded market, your talents and skills won’t even be noticed unless you find a way to truly fascinate your…

Overcoming the threat of competition

It’s not enough to be the best if no one realizes you’re there. In the battle against competition, our talents and skills are hopelessly lost unless we find a way to fascinate our listener. Meet your…

Your #1 threat to standing out: distraction

It’s not enough to be the world’s best if no one realizes you’re there. In the battle to make a memorable impression, our talents and skills are hopelessly lost unless we find a way to fascinate our…

8 Creative ways to apply personal branding

You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key to…