Blog | Fascinate Blog - How To Fascinate

FASCINATE is a New York Times Bestseller!

You know those moments when you get a piece of news that’s so good it almost takes your breath away? This is one of mine. I just found out it’s official... Fascinate is a New York Times bestseller. In…

How mothers make us fascinating

A thought for you... What could be more fascinating than love and family? We created this video for you, to share and celebrate every kind of mother. If you are alive today, someone carried you…

Fascinate, Revised and Updated: Your free excerpt

I’m giving you something I’m sorta kinda maybe not supposed to. It’s a secret excerpt from my new book, Fascinate: How to Make Your Brand Impossible to Resist. Why can I send you this sweet freebie?…

Is Fascinate a little TOO fascinating?

Yesterday, Fascinate officially went on sale. Yay! Within a few hours, Amazon had already sold out. You’re awesome… but maybe too much so? You just out-smarted Amazon. I’m incredibly grateful to you…

How to fascinate with Innovation

Weird question: Could you ever imagine buying dinosaur food? How about the world’s most expensive dinosaur food? (Sounds crazy, right?) Here’s a LITTLE video with a BIG lesson about how any product…

The ROI of your personal brand

In a competitive environment the most fascinating option always wins. If you don't have the biggest budget you have a choice. Be fascinating, or outspend the competition. But what's the return on…

Your personal brand is the ultimate differentiator

The more crowded an environment is, the less strengths matter. They become a commodity. What does matter is how you are different and the personal brand you develop around it. What are your natural…

9 instant inspirations for writing to fascinate

Okay. I’ll be honest. This sentence isn’t great. Neither is this sentence. Why? Because I have writer’s block. Every author needs inspiration. Including you. You might not think of yourself as an…

This just happened… My new FASCINATE book is on the way

They're here! The galleys for my book, FASCINATE! Do you know what a "galley" is? A galley is an advanced reader's edition of a book, printed only once. Ever. Galleys are usually reserved just for the…

How to avoid an epic fail: Balance your communication

In some situations, you shine. You’re inspired, confident, and in the groove. Those moments highlight YOU, at your best. But then, in other situations... well, it's not so good. We call this your…